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Essentially, the colors are slightly more vibrant while the lines on the spark are more rounded. In a statement, William White, senior vice president and chief marketing officer, Walmart U.S, said ...
Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.
Now, the six Spark Yellow legs are brighter and bolder against a True Blue backdrop. Refreshing the wordmark in a contemporary font is meant to “differentiate Walmart from the crowd.”
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File talk:Walmart Spark.svg Metadata This file contains additional information, probably added from the digital camera or scanner used to create or digitize it.
A custom version of Brandon Text, Bogle, was created for Walmart in 2017. Bogle adds additional rounding to the Brandon Text characters, and elements of the Walmart spark logo, to Brandon Text. The font was named Bogle after Bob Bogle, Sam Walton’s assistant that coined the name Walmart. [5]
Nov. 28—Walmart recently announced the launch of its Spark Good initiative to support up to 3,000 local organizations across the country with up to $5 million. Between Nov. 25 and Dec. 25, the ...
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