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YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from the American video platform YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole discretion of YouTube.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
The YouTube Original Channel Initiative was a $100 million program funded by Google in 2012 to bring original content onto YouTube. [1] [2] The original channel initiative was also meant to kick start Google TV. [3] The channels are collectively known as "original", "premium" or "YouTube funded" channels. Participants included: Madonna ...
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
YouTube (formerly YouTube Spotlight) is the official YouTube channel for the American video-sharing platform YouTube, spotlighting videos and events on the platform. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards .
Personal channels of communication are direct and target individual groups. Personal communication channels are connected with two or more persons who communicate directly with each other face-to-face, person-to-person through telephone, email, or fax. Social channels also fall under the category of personal communications.
Dude Perfect (DP) is an American sports and comedy group and YouTube channel headquartered in Frisco, Texas. [5] The group consists of Tyler "The Beard" Toney, "The Twins" Cory and Coby Cotton, Garrett "The Purple Hoser" Hilbert, and Cody "The Tall Guy" Jones, all of whom are former college roommates at Texas A&M University .
Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.