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BowFlex is the brand name for cardio and strength fitness training equipment. [ 25 ] [ 12 ] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [ 12 ] BowFlex products now range from cardio machines, [ 26 ] to adjustable dumbbells [ 27 ] and home gyms. [ 28 ]
It helped company in to turn out as a leading distributor of fitness equipment. In 1995, Gym Source was the third-largest distributor of Life Fitness equipment in the country. By 2012, the company had nearly $100 million in revenue and gained exclusivity contracts with fitness equipment manufacturers.
[17] [18] It acquired a series of other fitness-related companies, including Nebula Fitness in 2012, [6] Pendlay, OSO Barbell and Reflex Fitness Products in 2018, [19] [20] and powerlifting equipment manufacturer Ghost Strong in 2022. [21] Rogue was a contender for Inc.'s 2018 Company of the Year. [12]
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BowFlex is the brand name for a series of fitness training equipment, marketed and sold by BowFlex Inc., formerly Nautilus, Inc. Based in Vancouver, Washington, [1] the company sells its products through direct, retail, and international channels. [2] [3] The first BowFlex product, BowFlex 2000X, was created in 1986. [3]