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  2. Digital Strategies Small Businesses Can Use to Boost Sales on ...

    www.aol.com/digital-strategies-small-businesses...

    Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond. SBS Retail trends marketers should know to fuel growth. Updated November 6, 2024 at 12:06 PM.

  3. 41 tips to support small businesses this holiday season (on ...

    www.aol.com/41-tips-support-small-businesses...

    Support barbers, hair stylists, personal trainers, yoga or pilates teachers, massage therapists, and other lifestyle services to help improve their business during the holidays. 21.

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates .

  5. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    In business, the practice of setting the price of a product to equal the extra cost of producing an extra unit of output. By this policy, a producer charges, for each product unit sold, only the addition to total cost resulting from materials and direct labor. Businesses often set prices close to marginal cost during periods of poor sales.

  6. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    At the marketing mix level, marketers can improve their execution by making small changes in any or all of the 4-Ps (Product, Price, Place and Promotion) without making changes to the strategic position or the creative execution marketers can improve their effectiveness and deliver increased revenue. At the program level, marketers can improve ...

  7. Ford aims to boost EV sales, address owner concerns ... - AOL

    www.aol.com/news/ford-aims-boost-ev-sales...

    DETROIT — Ford Motor is aiming to boost sales of its electric vehicles by addressing potential customer concerns through a new program that includes free home-charging installation and other ...

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