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Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
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Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Google retired the DoubleClick and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers. The core product was renamed Google Ads, providing access to inventory on Google Search, its YouTube video service, the Google Play app store, and AdSense website publisher partners. [13] [14] [15]
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Google Station was a Google service that allowed partners to roll out Wi-Fi hotspots in public places by providing software and advice on hardware to turn fiber connections into Wi-Fi. [1] It was only implemented in India and Indonesia but in March 2018, the service was launched in Mexico.
A link to the company's favoured search partner is coded onto their web site as a simple HTML web form or search box. When a query is submitted, this search box searches the main Google (or other) corpus for the text string, but only for results from that particular web site. These results are then displayed on the site's page, as if they were ...