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Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business ...
However, it has been argued that measurement often plays a more important role in quantitative research. [12] For example, Kuhn argued that within quantitative research, the results that are shown can prove to be strange. This is because accepting a theory based on results of quantitative data could prove to be a natural phenomenon.
Quantitative research methods in criminology are defined as techniques that record variations in social life through categories that can be quantified, often involving surveys and experiments. According to Russell K. Schutt, these methods are characterized by data that "are either numbers or attributes that can be ordered in terms of magnitude ...
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
[1] [2] [3] Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions. [4] A focus group is also used by sociologists, psychologists, and researchers in communication studies, education, political science, and public health. [4]
In clinical research any data produced are the result of a clinical trial. Experimental data may be qualitative or quantitative, each being appropriate for different investigations. Generally speaking, qualitative data are considered more descriptive and can be subjective in comparison to having a continuous measurement scale that produces numbers.
Quantitative analysis is the use of mathematical and statistical methods in finance and investment management. Those working in the field are quantitative analysts (quants). Quants tend to specialize in specific areas which may include derivative structuring or pricing, risk management, investment management and other related finance occupations.
Quantitative analysis also takes a deductive approach. [8] Examples of content-analytical variables and constructs can be found, for example, in the open-access database DOCA. This database compiles, systematizes, and evaluates relevant content-analytical variables of communication and political science research areas and topics.