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Boardshorts traditionally have no lining, unlike traditional swim shorts. Boardshorts are normally longer than many shorts or form-fitting speedo styles of swimwear, and often (other than the waist) they have a loose or baggy appearance. The major reason for the extra length is to protect the wearer's legs from wax on the board.
Billabong was founded in the Gold Coast, Queensland, Australia, in 1973 by Gordon and Rena Merchant. At first, they designed and created board shorts at their home, and then sold them to local surf shops. Surfers soon realised the durability of the shorts that was the result of Rena's triple-stitching technique.
We tested over 50 board shorts for men at every budget, including top brands like Fair Harbor, Outerknown and Patagonia.
Quiksilver manufactures and sells a wide range of products that include sportswear , clothing (T-shirts, polo shirts, flannels, jackets, hoodies, pants, shorts), footwear (sneakers, sandals), and accessories (hats, backpacks, and wallets). The company also produces a line of apparel for young women, under the Roxy brand.
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Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]