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Quantitative behavioral finance [1] is a new discipline that uses mathematical and statistical methodology to understand behavioral biases in conjunction with valuation. The research can be grouped into the following areas: Empirical studies that demonstrate significant deviations from classical theories. [2]
The Journal of Behavioral Finance is a quarterly peer-reviewed academic journal that covers research related to the field of behavioral finance. It was established in 2000 as The Journal of Psychology and Financial Markets. The founding Board of Editors were Brian Bruce, David Dreman, Paul Slovic, Nobel Laureate Vernon Smith and Arnold Wood.
Behavioral finance [74] is the study of the influence of psychology on the behavior of investors or financial analysts. It assumes that investors are not always rational , have limits to their self-control and are influenced by their own biases . [ 75 ]
One detailed application of mental accounting, the Behavioral Life Cycle Hypothesis posits that people mentally frame assets as belonging to either current income, current wealth or future income and this has implications for their behavior as the accounts are largely non-fungible and marginal propensity to consume out of each account is different.
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A phenomenon when people dislike losing to a greater extent than the happiness they get when winning. Behavioral economists can use this aversion to loss to nudge people to behavior changes. Narrow bracketing Describes the process that people use to make complicated decisions by breaking them into smaller decisions.
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Studies in behavioral finance analyzed this pattern, observing that there is a tendency to avoid high-reward options in the market, as the risk of short-term loss potentially influences the broker. Acclaimed behavioral economists Benartzi and Thaler analyzed this concept, calling it the "equity premium puzzle [2]." This puzzle refers to the ...