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The sponsorship deals were far more about exposure than the money. A lot of money was made, but my thinking was if we can get Pepsi to spend $40 million basically running what was a commercial for my group, then Hallelujah! If Procter & Gamble wanted to launch a new image for one of their body sprays by spending £20 million ... That was the ...
Pepsi on Wednesday said it will remain a sponsor of the school and its football team. ... Pepsi has been one of the university's largest corporate partners, and is ubiquitous on Penn State's main ...
Pepsi Stuff was Pepsi's largest and most successful long-term promotion ever and it ran for many years in the US and in many countries around the world. Other sponsors may require the submission of a UPC of a company product (with provision for receiving a "free" UPC) for entry into the sweepstakes drawing.
Guy Fieri’s second stab at creating a giant Super Bowl tailgate party has a massive new backer. PepsiCo, one of the most stalwart of Super Bowl advertisers, is taking a title sponsorship in Guy ...
Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of the competition. [74] Pepsi also has sponsorship deals in international cricket teams. [75] The Pakistani national cricket team ...
[1] [2] It was the first Super Bowl halftime show to be centered entirely around hip hop music, [3] as well as the last halftime show to be sponsored by Pepsi, with Apple Music taking over the sponsorship beginning with Super Bowl LVII. [4] [5] The show was televised nationally in the U.S. by NBC.
Pepsi and Paramount Global will travel back in time in a big bid to prove the TV commercial still has a future. Starting Thursday, the soda giant will launch a massive video blitz, set in ancient ...
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.