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Channel One News was a program designed for and broadcast to elementary, middle and high school students. It contained commercial advertising. Its advertising regulations changed over the years; they restricted advertisements related to food and beverages that were inconsistent with their healthy lifestyle initiatives, gambling, motion pictures above PG-13, politics, religion, and tobacco or ...
A toothpaste advert that claims that 99 percent of dentists would recommend the product is an example of how testimonial propaganda occurs in advertising. Similarly, companies or campaigns are known to use celebrities in endorsing different products through both traditional and modern advertising channels. [57]
Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Some examples include restrictions for advertising alcohol, tobacco or gambling imposed in many countries, as well as the bans around advertising to children, which exist in parts of Europe. Advertising regulation focuses heavily on the veracity of the claims and as such, there are often tighter restrictions placed around advertisements for ...
Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
For example, when presented with the fact, “ 9 out of 10 college students drink alcohol”, and your cognitive response is, “ Yeah, I would say most of the people at my school are drinkers”, you would be having a direct response. Indirect responses have nothing to do with the material at hand and do not increase persuasive effects.
For example, a dental hygiene presentation to a group of high school students reported greater change in attitudes using mild rather than strong fear appeals. When repeated, the reverse effect was true: greater attitude and behavior change occurred when a strong fear appeal was used, versus a moderate or weak fear appeal.