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Harvard Business School reported: "In 2003, Shinji Hattori, a great-grandson of Seiko's founder, became Seiko Watch Company's president and CEO and felt that Seiko should raise its perceived image outside Japan. In management's view, Seiko could claim distinction as the only 'mechatronic manufacturer' in the world – a vertically integrated ...
[1] [8] In 1999, the first production models were made available in Japan as limited edition, manual-wind watches in both the Credor and Seiko brands. [2] [5] [8] The first non-limited model was released in Japan in 2002. [5] The 1st spring drive automatic-wind movement of Grand Seiko was released in September 2004, the reference number is SBGA001.
In 2019, Seiko released several limited edition Astron models to commemorate the 50th anniversary of the quartz Astron. [5] [6] Among them, the model produced in a limited edition of 50 pieces (3.8 million yen) mimics the original case design and has a rough engraving pattern by craftsmen belonging to Epson's "Micro Artist Workshop". [6]
Seikosha Co., Ltd. (精工舎, Seikōsha) was a branch of the Japanese company Seiko that produced clocks, watches, shutters, computer printers and other devices. It was the root of the manufacturing companies of the Seiko Group .
Silver Seiko Ltd., trading internationally as Silver Reed, is a Japanese company founded in 1952, [1] widely known for its knitting machines and typewriters. The company, last formally headquartered in Shinjuku , Tokyo until its 2011 demise, is unrelated to the Seiko Group (timepiece technology).
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]