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Aftermarket in economic literature refers to a secondary market for the goods and services that are complementary or related to the primary market goods, also known as original equipment). [ 1 ] [ 2 ] [ 3 ] In many industries, the primary market consists of durable goods , whereas the aftermarket consists of consumable or non-durable products ...
Information, parts and support is now handled by Penn Yan Parts & Accessories (www.pennyanboats.com) [3] [4] In 1936, Penn Yan introduced its "Car Top" outboard boat. The Car Top, which Penn Yan marketed as being easily lifted by two people, was designed to be light and narrow enough to fit on top of most cars of that era.
The company's original brand, Malibu Boats, remains the company's premium brand. [14] In the early 1990s, Malibu adopted the practice of offering to fly purchasers of certain high-end custom boats to their factory headquarters, then located in Merced, "for a red carpet factory tour where they can see the special edition being built right before their eyes". [20]
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In the Aftermarket Segment, the company develops, produces, and markets products for the independent aftermarket and for garages. The Special Applications Segment serves target groups ranging from the producers of construction machinery through boat builders right up to municipalities and energy suppliers by providing them with innovative ...