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  2. Advanced product quality planning - Wikipedia

    en.wikipedia.org/wiki/Advanced_product_quality...

    Advanced product quality planning (APQP) is a framework of procedures and techniques used to develop products in industry, particularly in the automotive industry. It differs from Six Sigma in that the goal of Six Sigma is to reduce variation, but has similarities to Design for Six Sigma (DFSS). According to the Automotive Industry Action Group ...

  3. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  4. Dreyfus model of skill acquisition - Wikipedia

    en.wikipedia.org/wiki/Dreyfus_model_of_skill...

    The Dreyfus Model of Skill Acquisition (or the "Dreyfus Skill Model") describes distinct stages learners pass through as they acquire new skills. It has been used in fields such as education, nursing, operations research, and many more. Brothers Stuart and Hubert Dreyfus originally proposed the model in 1980 in an 18-page report on their ...

  5. Product lifecycle - Wikipedia

    en.wikipedia.org/wiki/Product_lifecycle

    v. t. e. A generic lifecycle of products. In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its inception through the engineering, design and manufacture, as well as the service and disposal of manufactured products. [1][2] PLM integrates people, data, processes, and business ...

  6. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    Product life-cycle management (marketing) A model for the product sales lifecycle, with the assumption of four major phases: introduction, growth, maturity, and decline. Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [ 1 ] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.