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One explanation for this is the recognition heuristic, when applied to voting behavior, which is the ability to recognize a political figure's name which leads the people to believe that they should support that specific candidate. The ability to recognize a candidate's name can occur consciously or subconsciously through various forms of ...
Greg Abbott expended great political capital last year advocating for such a "school choice" program, but the measure died in the House after 21 Republicans, many from rural areas, joined ...
A paper campaign is a political campaign in which the candidate only files the necessary paperwork to appear on the ballot. [ 26 ] [ 27 ] The purpose of such a token effort may be simply to increase name awareness of a minor political party, to give voters of a certain ideology an opportunity to vote accordingly, or to ensure that the party has ...
Some research suggests negative campaigning is the norm in all political venues, mitigated only by the dynamics of a particular contest. [16] Lee Atwater, best known for being an advisor to presidents Ronald Reagan and George H. W. Bush, also pioneered many negative campaign techniques seen in political campaigns today. [17] "Daisy" advertisement
Republican and Democrat candidates keep talking about 2020, ignoring issues that voters actually care about. It's a recipe for disaster.
Americanization in election campaign communication contains different characteristics concerning the levels of campaigning. The main aspect is the modification of political action towards the logic of media, as happened in American election campaigns. This means for example that politicians fit their appearance to the rules of television. [4]
Election campaign communication can be examined using one single research method or a multitude of methods. A "multimethod study on the role of television during the European election campaign" in 1979 has been conducted by Jay Blumler, combining survey research of party-representatives and voters with a "content analysis of campaign reporting ...
The development of election campaign communication can be divided in three phases, a traditional, party-centered period after World War II, a media-centered, personalizing and professionalizing modern period from the 1960s to the 1980s and a still emerging postmodern phase or period of political marketing, characterized by marketing-logics, fragmentation of voter groups, negativity and new ...