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A You-Pick ("U-Pick") or Pick-Your-Own (PYO) farm operation is a type of farm gate direct marketing (farm-to-table) strategy where the emphasis is on customers doing the harvesting themselves and agritourism. [1] A PYO farm might be preferred by people who like to select fresh, high quality, vine-ripened produce themselves at lower prices.
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Fruit picking or fruit harvesting is a seasonal activity (paid or recreational) that occurs during harvest time in areas with fruit growing wild or being farmed in orchards. Some farms market " You-Pick " for orchards, such as the tradition of Apple and Orange picking in North America, as a form of value-add agritourism .
In Canada, apple and other fruit orchards are widespread on the Niagara Peninsula, south of Lake Ontario. This region is known as Canada Fruitbelt and, in addition to large-scale commercial fruit marketing, it encourages "pick-your-own" activities in the harvest season. [citation needed]
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