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  2. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.

  3. Continuity sales model - Wikipedia

    en.wikipedia.org/wiki/Continuity_sales_model

    Don’t give in to high-pressure sales tactics; if you don’t want the offer, feel comfortable hanging up. Check out the seller. Contact your local consumer protection agency or the Better Business Bureau to find out if they have any complaints on file. A record of complaints may indicate questionable practices, but a lack of complaints doesn ...

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [1] Promotion is also one of the elements in the promotional mix or promotional plan.

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The promotional mix outlines how a company will market its product. It consists of five tools: personal selling, sales promotion, public relations, advertising and social media: Personal selling involves a presentation given by a salesperson to an individual or a group of potential customers. It enables two-way communication and relationship ...

  6. Presales - Wikipedia

    en.wikipedia.org/wiki/Presales

    The task of a presales person starts from the initial contact phase and often ends once the customer has been acquired i.e. sale is made. In some cases, pre-sales also will provide some initial or post-sale transitional support. Note that while presales is a part of the sales process, it typically excludes the negotiation and contractual ...

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales of products, Branding , advertising campaign, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer.

  8. Donald R. Keough - Pay Pals - The Huffington Post

    data.huffingtonpost.com/paypals/donald-r-keough

    From January 2008 to December 2012, if you bought shares in companies when Donald R. Keough joined the board, and sold them when he left, you would have a 9.0 percent return on your investment, compared to a -2.8 percent return from the S&P 500.

  9. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]