Search results
Results From The WOW.Com Content Network
The Kodak inspired the slogan "You Press the Button, We Do the Rest." Eastman wrote the owner's manual for the Kodak, although he originally hired an advertising expert to do the job. Displeased with the man's inability to understand the simplicity of his picture-taking machine, Eastman took over the writing and created the slogan.
Kodak reached its zenith in the post-war era, as the usage of film for amateur, commercial, and government purposes all increased. In 1948, Tennessee Eastman created a working acetate film, which quickly replaced nitrate film in the movie industry because it was non-flammable. [72] In 1958, Kodak began marketing a line of super glue, Eastman ...
On May 19, 2005 Pérez was named CEO of Kodak after the retirement of Daniel Carp. On January 1, 2006, he became chairman of the company's board of directors. Under Perez, who joined Kodak from Hewlett-Packard in 2003 and became chief executive in 2005, the company tried to reinvent itself by focusing on printers, packaging and work force software.
In the third quarter, Kodak reported a printer shipment increase of 50% during 2011, but still posted a loss of $222 million from continuing operations. Printing-related products have failed to ...
The new, slimmer Kodak When Kodak hits the equity markets near the end of the year, it will be a far cry from your parents' snapshot developer. The operating Kodak will be mainly a commercial ...
This week I want to highlight of Eastman Kodak's (OTCBB: EKDKQ.PK) Antonio Perez, a CEO that I could actually make a very good case for being the Gaffe of the Past Decade. The dunce cap
Changing Focus: Kodak and the Battle to Save a Great American Company is a book about the corporate history and future of the Kodak corporation. In particular, it discusses Kodak's efforts to maintain and diversity its photography businesses in the face of challenges from digital photography, and the mixed results of these efforts.
Tying is a variation of razor and blades marketing that is often illegal when the products are not naturally related, such as requiring a bookstore to stock up on an unpopular title before allowing them to purchase a bestseller. Tying is also known in some markets as 'Third Line Forcing.' [18]