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In 2018, Nike released a second iteration called the Vaporfly 4% Flyknit. The following versions released in 2019 and 2021 are part of the Next% family. [8] The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX. The ZoomX material can be found in other Nike products as well.
Wieden+Kennedy has created original content for various brands under the moniker W+K Entertainment since 2001. Its productions include Battlegrounds, [8] an MTV2 series showcasing streetball; [9] Ginga, [10] a documentary about Brazilian association football (soccer) players; and Road to Paris, [11] documenting Lance Armstrong's path to his third Tour de France victory in 2001.
The "Just Do It" campaign celebrated its 30th anniversary on September 5, 2018, with the release of their video titled "Dream Crazy". This short video followed the trend of Nike partnering up with famous or trending athletes and featured numerous household named sports figures such as LeBron James, Serena Williams, and Colin Kaepernick.
Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
The Nike MAG is a limited-edition shoe created by Nike Inc. [1] It is a replica of a self-tying shoe featured in the film Back to the Future Part II. The Nike Mag was originally released for sale in 2011 and again in 2016. Both launches were in limited quantities. The 2011 release was limited to 1,510 pairs, while the 2016 release was limited ...