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  2. Rate card - Wikipedia

    en.wikipedia.org/wiki/Rate_card

    Rate cards are commonly used in the marketing and advertising industry, detailing the various advertisement placement options offered by a media outlet. [1] They are also used for other industries such as property and vehicle repairs, hair and make up in the fashion industry or third party logistics companies, as well as professional services ...

  3. Advertising postcard - Wikipedia

    en.wikipedia.org/wiki/Advertising_postcard

    These trade cards were the precursor to the modern advertising postcard. [5] By the late 19th century many well-known companies used trade cards as a form of promotion including: Colgate & Palmolive, Van Houten's cocoa, Clark's spool cotton, Tarrant's seltzer as well as many cigarette companies, sporting clubs and celebrities.

  4. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.