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In 2012, Bonobos diversified to incorporate physical retail locations with the launch of their "Guideshop" locations and through a partnership with Nordstrom. [2] In 2017, Walmart purchased the brand for $310 million. In April 2023, Express and management firm WHP Global agreed to acquire Bonobos from Walmart for $75 million. [3]
Shortly after K.C. Walsh acquired the company and moved it to Bozeman, Simms introduced a line of breathable waders using Gore-Tex. [1] Simms is the only U.S. and one of only three wader manufacturers in the world to have a license from W. L. Gore and Associates to use Gore-Tex in waders. [3]
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
Perhaps the most viral of the Pioneer Woman's clothing line are these embroidered pull-on bootcut denim jeans that come in a variety of colors and have garnered over 670 reviews.
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