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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [38] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium .
NextMedia Group was established in 1999, and began acquiring stations a year later, notably from Pinnacle Broadcasting. The company failed to offer shares to investors in 2003, and stopped reporting its quarterly financial reports to the Securities and Exchange Commission during the third quarter of 2003, at which time it reported a long term debt obligation of some $300 million; $200 million ...
Its original licensee (the "junior" partner) still remains legally responsible for the station and its operations, such as compliance with relevant regulations regarding content. Occasionally, a "local marketing agreement" may refer to the sharing or contracting of only certain functions, in particular advertising sales.
Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937.
Into the 1960s, KGBT became a highly successful station in the market, particularly once it flipped to Spanish-language programming. In 1967, it commanded more than a 60 percent share of local radio listening just on the United States side of the border. [12] In 1991, it still rated third in the market despite being on AM. [13]
Internationally, the radio was an early and powerful recruiting tool for propaganda campaigns. Before television, radio was by far the most effective way to prevent or promote social change. In many areas, it still is. Radio propaganda can be broadcast over great distances to a large audience at a relatively low cost.
KGNC control board. KGNC (710 kHz) is an AM radio broadcast station in Amarillo, Texas, United States with a news/talk format.The station is owned by Alpha Media LLC.Studios for KGNC and its partners are located in southwest Amarillo near the former Western Plaza shopping center.