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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. WordPress - Wikipedia

    en.wikipedia.org/wiki/WordPress

    WordPress (WP, or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists, Internet forums, media galleries, membership sites, learning management systems, and online stores.

  4. TinyMCE - Wikipedia

    en.wikipedia.org/wiki/TinyMCE

    In Version 4 of TinyMCE, the first skin tool was created and more skins were made available in the skin/plugin repository. TinyMCE 2.x→3.x offered various ways to customize the look and feel of the editor. TinyMCE 3.x came packaged with two themes, simple and advanced, as well as two skins for each theme, default and o2k7.

  5. Yoast SEO - Wikipedia

    en.wikipedia.org/wiki/Yoast_SEO

    Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [15] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...

  6. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

  7. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    A convenience buyer only goes to a store and purchase the product they want to get in full price. However, price buyer wants a low price, so they would clip out the coupon they got from the newspaper and redeem the coupon in the department store for a discount. Thus, fencing and versioning are just the ways of how we can address different ...