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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Apache Cassandra is a free and open-source database management system designed to handle large volumes of data across multiple commodity servers.The system prioritizes availability and scalability over consistency, making it particularly suited for systems with high write throughput requirements due to its LSM tree indexing storage layer. [2]
The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3] In services marketing, an extended marketing mix is used, typically comprising the 7 Ps (product, price, promotion, place, people, process, physical evidence), made up of the original 4 Ps extended by ...
A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.
Its product Astra DB is a cloud database-as-a-service based on Apache Cassandra. DataStax also offers DataStax Enterprise (DSE), an on-premises database built on Apache Cassandra, and Astra Streaming, a messaging and event streaming cloud service based on Apache Pulsar. As of June 2022, the company has roughly 800 customers distributed in over ...
The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.
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In 1960, McCarthy was the first to propose a marketing mix concept that resonated with both practitioners and academics. [15] In his textbook Basic Marketing: A Managerial Approach (1960), McCarthy defined the 4Ps conceptual framework for marketing decision-making, which used product, price, place (or distribution), and promotion in the ...