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  2. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Berlo's model includes a detailed discussion of the four main components of communication and their different aspects. [141] [142] Berlo's model is a linear transmission model of communication. It was published by David Berlo in 1960 and was influenced by earlier models, such as the Shannon–Weaver model and Schramm's model.

  3. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Some theorists hold that Lasswell's model is too simple to be called a model of communication and is better characterized as a questioning device. [10] Against this view, it has been argued that the model's simple presentation in terms of five questions is a convenient starting point but does not do justice to its theoretical complexity. [2]

  4. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Die Rhetorik des Aristoteles und ihr Verhältnis zum historischen Kontext [Aristotle's rhetoric and its relationship to the historical context]. Historia Einzelschriften, vol. 261. Stuttgart: Steiner, ISBN 978-3-515-12564-2.

  6. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Ethos [5] (plural: ethea) is an appeal to the authority or credibility of the presenter. [6]: 41 It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject.

  7. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    The following examples provide an overview for various business model types that have been in discussion since the invention of term business model: Bricks and clicks business model Business model by which a company integrates both offline and online presences. One example of the bricks-and-clicks model is when a chain of stores allows the user ...

  8. Business model pattern - Wikipedia

    en.wikipedia.org/wiki/Business_model_pattern

    Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors. Alexander Osterwalder call these similarities the "business model pattern". [2] [3] "Innovation, entrepreneurship and disruption are not about creative genius", says A. Osterwalder explaining the need for business model ...

  9. Prior Analytics - Wikipedia

    en.wikipedia.org/wiki/Prior_Analytics

    Aristotle Prior Analytics in Latin, 1290 circa, Biblioteca Medicea Laurenziana, Florence. The Prior Analytics (Ancient Greek: Ἀναλυτικὰ Πρότερα; Latin: Analytica Priora) is a work by Aristotle on reasoning, known as syllogistic, composed around 350 BCE. [1]