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Rogue Ales was founded in Ashland, Oregon in 1988 by three Nike, Inc. executives: Jack Joyce, Rob Strasser, and Bob Woodell. [2]In 1987, Jack Joyce, Bob Woodell, past University of Oregon fraternity brothers, and another friend, Rob Strasser, were approached by Jeff Schultz, Woodell's accountant and avid home brewer, with an idea to open a brewpub.
Jack Joyce (December 10, 1942 – May 27, 2014) was an American business executive, lawyer who co-founded Rogue Ales in Ashland, Oregon, in 1988.The Portland Business Journal has called Joyce, "One of the men most responsible for Oregon's reputation as one of the nation's preeminent beer-making regions."
Rogue set out to find a local wild yeast to complement the locally sourced hops and grains used in their other ales, to "increase the terroir" of the finished product. [5] [9] Unsuitable samples were taken from various places, including the company's hopyard in Independence, Oregon, before the brewmaster's beard was tried.
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Many sources credit Swiss-born Henry Saxer and his Liberty Brewery as being Oregon's first commercial brewery (supposedly opening in 1852); however, the first verifiable record of a brewery in Oregon is an advertisement in the August 5, 1854, issue of The Weekly Oregonian for Charles Barrett's Portland Brewery and General Grocery Establishment.
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To change this template's initial visibility, the |state= parameter may be used: {{Oregon City class cruiser | state = collapsed}} will show the template collapsed, i.e. hidden apart from its title bar. {{Oregon City class cruiser | state = expanded}} will show the template expanded, i.e. fully visible.