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Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.. The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.
Explaining the premise, Senior Director Brand Marketing Sadie Garcia, said: “Cereal for dinner is a low-prep, low-mess and low-price meal option, so you can spend less time cooking and cleaning ...
Main Menu. News. News. Entertainment. Lighter Side. Politics. Science & Tech. ... Kellogg has been promoting cereal-for-dinner since 2022 when it launched a contest encouraging consumers to "give ...
In 2022, the company awarded $5,000 to five sweepstakes entrants who posted an Instagram photo of themselves eating cereal for breakfast with the hashtag #KelloggsCerealforDinnerEntry.
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When WK Kellogg CEO Gary Pilnick recently suggested people could eat cereal for dinner to save money on groceries, his comments sparked a wave of criticism.. Pilnick appeared on CNBC on Feb. 21 ...
The cereal was created in the early 1990s and featured a mascot named "Crunchosaurus Rex", an anthropomorphic purple dinosaur wearing a yellow sweater who, in television advertisements, used stealth and cunning to steal the cereal from another character who was consuming it, such as a hungry museum guard working late at night.
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