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  2. Jamie Kern Lima - Wikipedia

    en.wikipedia.org/wiki/Jamie_Kern_Lima

    Jamie Kern Lima (née Jamie Marie Kern) is an American entrepreneur, investor, and media personality.She co-founded IT Cosmetics, which she sold to L'Oréal for $1.2 billion in 2016, becoming the first female chief executive officer of a L'Oréal brand. [2]

  3. Toni Ko - Wikipedia

    en.wikipedia.org/wiki/Toni_Ko

    Toni Ko (born 1973) [5] is a Korean-American businesswoman and founder of NYX Cosmetics.She currently works in Los Angeles. [2] She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. [6]

  4. e.l.f. - Wikipedia

    en.wikipedia.org/wiki/E.l.f._(cosmetics)

    e.l.f. (short for EyesLipsFace [12]) Cosmetics was founded by Joseph Shamah and Scott-Vincent Borba in June 2004, with the assistance of Shamah's father, Alan. [13] [3] [12] The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student.

  5. Cheryl Tiegs - Wikipedia

    en.wikipedia.org/wiki/Cheryl_Tiegs

    A year later, she was signed to a reported $1.5 million two-year contract with Cover Girl cosmetics, then the biggest contract ever. [17] In 2004, Tiegs was inducted into the Sports Illustrated Swimsuit Issue ' s 40th anniversary "Hall of Fame", [ 18 ] and was included on People's 2008 50 Most Beautiful People list, [ 19 ] and Men's Health ...

  6. CoverGirl - Wikipedia

    en.wikipedia.org/wiki/CoverGirl

    In January 2010, Procter & Gamble launched "Clean Makeup for Clean Water", a charitable program aimed toward providing clean drinking water to places and people in need. [9] Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water.

  7. Helene Curtis Industries, Inc. - Wikipedia

    en.wikipedia.org/wiki/Helene_Curtis_Industries,_Inc.

    In 1961 Helene Curtis's stock was listed on the New York Stock Exchange, and by the middle of the decade the company had licensed its products in 81 countries. Also in 1961, Helene Curtis Industries began to challenge Avon in the field of door-to-door cosmetics sales. [4] Ronald J. Gidwitz, son of co-founder Gerald Gidwitz, took over as CEO in ...