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Confirmation bias can play a key role in the propagation of mass delusions. Witch trials are frequently cited as an example. [129] [130] For another example, in the Seattle windshield pitting epidemic, there seemed to be a "pitting epidemic" in which windshields were damaged due to an unknown cause. As news of the apparent wave of damage spread ...
Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Uncertainty is a major factor that encourages the use of social proof. One study found that when evaluating a product, consumers were more likely to incorporate the opinions of others through the use of social proof when their own experiences with the product were ambiguous, leaving uncertainty as to the correct conclusion that they should make.
Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone. [3] The Asch conformity experiment demonstrates how much influence conformity has on people. In a laboratory experiment, Asch asked 50 male students from ...
While such beliefs can stem from an impressive performance or success, they can also arise from possessing characteristics a society has deemed meaningful like a person's race or occupation. In this way, status reflects how a society judges a person's relative social worth and merit—however accurate or inaccurate that judgement may be. [5]
Manifest functions are the consequences that people see, observe or even expect. It is explicitly stated and understood by the participants in the relevant action. The manifest function of a rain dance, according to Merton in his 1957 Social Theory and Social Structure, is to produce rain, and this outcome is intended and desired by people participating in the ritual.
Behavioral confirmation is a type of self-fulfilling prophecy whereby people's social expectations lead them to behave in ways that cause others to confirm their expectations. [1] The phenomenon of belief creating reality is known by several names in literature: self-fulfilling prophecy, expectancy confirmation, and behavioral confirmation ...