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Before NUMMI, the site was the former Fremont Assembly that General Motors operated between 1962 and 1982. [1] [2] [3] Employees at the Fremont plant [4] were "considered the worst workforce in the automobile industry in the United States," according to a later recounting by a leader of the workers' own union, the United Auto Workers (UAW).
The Toyota Motor Corporation of Japan has been active in the North American market since 1957, [3] made its manufacturing investment in North America in 1972 with the establishment of a company now known as Toyota Auto Body California, [4] and established its first production line in the US in 1986 at NUMMI (New United Motor Manufacturing, Inc.), a joint-venture with General Motors.
Toyota Motor North America (TMNA) is the operating subsidiary that oversees all operations of the Toyota Motor Corporation in Canada, Mexico, and the United States. Its operations include research and development, manufacturing, sales, marketing, after sales and corporate functions, which are controlled by TMNA but sometimes executed by other subsidiaries and holding companies.
Toyota took the lessons it learned from NUMMI and went onto establish the wholly-owned Toyota Motor Manufacturing Kentucky and Toyota Motor Manufacturing Canada plants in 1986. As Toyota prepared to open more plants in 1996, the company created the Toyota Motor Manufacturing North America (TMMNA) subsidiary in Erlanger, Kentucky to oversee all ...
The NUMMI plant at Fremont had manufactured the Prizm's predecessor, the Chevrolet Nova, and would later manufacture the Pontiac Vibe, one of its replacements. Production of the newly-rebadged Chevrolet Prizm began in late 1997 as the Geo brand was phased out, alongside the newest North American generation of the Toyota Corolla.
Fremont Assembly was a General Motors automobile factory in Fremont, California, in the San Francisco area, replacing the older Oakland Assembly.Groundbreaking for the plant occurred in September 1961, and the plant produced its first vehicle on May 1, 1963.
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