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St James Holdings Limited was a company set up by tycoon Mike Ashley, specifically to acquire shares of Newcastle United Football Club during his 2007 takeover. The company name was a reference to St James' Park , the stadium of Newcastle United.
Cheating in video games involves a video game player using various methods to create an advantage beyond normal gameplay, usually in order to make the game easier.Cheats may be activated from within the game itself (a cheat code implemented by the original game developers), or created by third-party software (a game trainer or debugger) or hardware (a cheat cartridge).