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Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.
In the original ad, three real 40ft trucks were used, weighing two tonnes each and covered with 30,000 light bulbs, according to Coca-Cola. This year’s advert sees a fleet of Coca-Cola trucks ...
H 2 NO; Hey Kid, Catch! I'd Like to Teach the World to Sing; The Lost Island of Alanna; MagiCan; Max Headroom; Move to the Beat; My Coke Rewards; MyCoke; Once Upon a Wheel; Open Happiness; Pepsi Invaders; The Polar Bears; Share a Coke
Kenya Barris is telling an American story, one can of soda after another. In a new six-minute short film, the writer, director and showrunner, known for his work behind the ABC series “Black-ish ...
The Coca-Cola Company has used various advertising slogans since its inception in 1886. [1] [2] ... 1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down. The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.
The ad starts with a trio of young adults, who live in a world where everything around them is the color white, put on a pair of sunglasses and makes everything become the color red. The trio, along with a poodle, enter a building and use several red colored products that are sold at Target, such as Coca-Cola soda and Big Red gum.
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