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Some have called the commercial "scary," "soulless" and "uninspiring," and others said it was distasteful for the company to use AI technology to create the video instead of the work of artists.
In the original ad, three real 40ft trucks were used, weighing two tonnes each and covered with 30,000 light bulbs, according to Coca-Cola. This year’s advert sees a fleet of Coca-Cola trucks ...
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool ...
List of Coca-Cola slogans This page was last edited on 9 February 2024, at 20:29 (UTC). Text is available under the Creative Commons Attribution-ShareAlike 4.0 ...
(Slogans used by Coca-Cola in the United States are typically also the ones used in Canada, Ireland, and the United Kingdom.). 1886 – Drink Coca-Cola; 1905 – Coca-Cola revives and sustains.
According to USA Today's Nanci Hellmich, "Critics say the company is doing damage control to combat the widespread belief that sugary beverages contribute to obesity." [1] Anna Lappe was quoted in The Guardian as saying, "This feel-good PR blitz is just another example of the company trying to protect brand goodwill amidst growing public concern about its most profitable products: sodas."
The ad starts with a trio of young adults, who live in a world where everything around them is the color white, put on a pair of sunglasses and makes everything become the color red. The trio, along with a poodle, enter a building and use several red colored products that are sold at Target, such as Coca-Cola soda and Big Red gum.
According to Berkshire’s latest 13F filing, the company still holds 400 million shares in Coca-Cola. With Coca-Cola raising its quarterly dividend to 48.5 cents per share in 2024, Berkshire now ...