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A birthday card is a greeting card given or sent to a person to celebrate their birthday. Similar to a birthday cake, birthday card traditions vary by culture but the origin of birthday cards is unclear. [1] The advent of computing and introduction of the internet and social media has led to the use of electronic birthday cards or even Facebook ...
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Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging , as well as modifying advertising.
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.
Sustainable product development (SPD) is a method for product development that incorporates t he Framework for Strategic Sustainable Development (FSSD), also known as The Natural Step (TNS). Incorporating sustainability aspects early on in the product development process has been claimed to offer competitive advantage. [1]
Sustainability marketing aims at marketing sustainable products and services which “satisfy customer needs and significantly improve the social and environmental performance along the whole life cycle”, [7] while increasing customer value and achieving the company's objectives. In turns, sustainability marketing myopia is an exaggerated ...
Place a stub template at the very end of the article, after the "External links" section, any navigation templates, and the category tags. As usual, templates are added by including their name inside double braces, e.g. {{Sustainability-stub}}.