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Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion , [ 1 ] it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them.
The brothers eventually argued over the addition of sugar to their product, with W.K. in favour of adding sugar and John opposed. In 1906, Will founded the Battle Creek Toasted Corn Flake Company, which later became the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. [4]
Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, [a] and consisting of sugar-coated corn flakes.
Although many plain wheat-, oat- and corn-based cereals exist, a great many other varieties are highly sweetened, and some brands include freeze-dried fruit as a sweet element. The breakfast cereal industry has gross profit margins of 40–45%, [ 2 ] In 2009, market researchers expected the market to grow at a CAGR of 7.4% [ 3 ] (in the next 5 ...
“Let them eat Corn Flakes” appears to be Kellogg’s CEO Gary Pilnick’s advice to cash-strapped shoppers who are spending the highest portion of their income on food than at any point in the ...
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