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  2. Paying college athletes appears closer than ever. How could ...

    www.aol.com/news/paying-college-athletes-appears...

    A new system for compensating college athletes would be needed to avoid similar challenges in the future; for example, anything that looks like a cap on compensation by, say, the four major ...

  3. Under Armour sees ‘lots of opportunities’ in college athlete ...

    www.aol.com/finance/under-armour-sees-lots...

    The new policy could enable more than $1.5 billion in total earnings for NCAA athletes in 2021, according to Opendorse, a technology firm that brings together athletes and potential business ...

  4. Who gets paid? How much? What to know about the ... - AOL

    www.aol.com/news/gets-paid-much-know-landmark...

    The nearly $2.8 billion settlement that has been approved by the NCAA and the nation's five largest conferences is a historic step toward a more professional model for college sports. The plan ...

  5. Student athlete compensation - Wikipedia

    en.wikipedia.org/wiki/Student_athlete_compensation

    A common refrain exists in most discussions regarding the potential right for NCAA college athletes to be paid for their services: the argument that college are already paid by virtue of their receipt of in-kind benefits including room and board, daily meals, and a full athletic scholarship. According to these commentators, college athletes do ...

  6. Student-athletes ink lucrative endorsement deals, but a ... - AOL

    www.aol.com/student-athletes-inking-lucrative...

    Ever since a landmark decision by the Supreme Court in 2021 paved the way for athletes to monetize their brand and pursue “education-related benefits,” the federal government has done nothing ...

  7. College athletes are making endorsement money 'at a clip much ...

    www.aol.com/finance/college-athletes-making...

    College student-athletes can now profit off of their name, image, and likeness (NIL) on an interim basis as of July 1, and data indicates that student-athletes are taking afvantage of the new rules.

  8. Fair Pay to Play Act - Wikipedia

    en.wikipedia.org/wiki/Fair_Pay_to_Play_Act

    The Fair Pay to Play Act, originally known as California Senate Bill 206, [2] is a California statute that will allow collegiate athletes to acquire endorsements and sponsorships while still maintaining athletic eligibility. [3] The bill would affect college athletes in California's public universities and colleges.

  9. Endorsements have changed college sports. Is it for the better?

    www.aol.com/news/endorsements-changed-college...

    About a year ago the NCAA opened the door for college athletes to make money from their talents for the first time.