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The Ken-L Ration logo. Ken-L Ration is a brand of canned and dry dog food. In 1922, canned pet food became popularly known on the market after Ken-L Ration, the first to release horse meat in their pet food after purchasing cheap horse meat from PM Chappel. [1] Ken-L Ration was owned by Quaker Oats, but the brand was sold to H. J. Heinz Co. in ...
Marx began his career in music at age five, singing commercial jingles written by his father's company; his list of advertising hits includes Arm & Hammer, Ken-L Ration [18] and Nestlé Crunch. Marx was 17 and living in Highland Park, Illinois, when a tape of his songs ended up in the hands of Lionel Richie.
Anderson Clayton made and marketed the Gaines brand. Ralston Purina was already the market leader, and a merger with Anderson Clayton would have pushed its share of the pet food market to 35 percent. Quaker Oats, marketing the Ken-L Ration brand had only 8 percent of the market before the merger and would have a 15 percent share after the merger.
From the 1920s and through the 1950s or 1960s, with a brief lapse during World War II, horse meat was canned and sold as dog food by many companies under many brands, most notably Ken-L Ration. Horse meat as dog food became so popular that by the 1930s, over 50,000 horses were bred and slaughtered each year to keep up with this specific demand.
This is a list of defunct (mainly American) consumer brands which are no longer made and usually no longer mass-marketed to consumers. Brands in this list may still be made, but are only made in modest quantities and/or limited runs as a nostalgic or retro style item.
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The brand was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. It was developed by Quaker Oats as part of their Ken'l Ration brand. In 1983, more bits ingredients were added to the dog food and the brand was renamed "Kibbles 'n Bits 'n Bits 'n Bits."
Beginning in the 1960s, he spent three decades in advertising, writing commercial jingles for Dial soap, Kellogg's Raisin Bran cereal, Ken-L Ration dog food, Nestle's Crunch candy bars, Arm & Hammer baking soda, Virginia Slims cigarettes, La Choy Chinese food, the Chicago Blackhawks hockey team and many more.