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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
Davidson designed the Swoosh in 1971 while a graphic design student at Portland State University in Portland, Oregon. She started as a journalism major but switched to design after taking a design course to "fill an empty elective." [3] She attained a bachelor's in graphic design in 1971. [4]
1971 Graphic designer Carolyn Davidson created the famous Nike 'Swoosh' logo and sold it to the company for US$35.00. [3]Renamed from Blue Ribbon Sports, and debuted the waffle iron trainers invented by Bill Bowerman.
From the original Nike Swoosh debut in 1971 to the modern-day READYMADE x Nike Blazer logo, here’s the evolution and history of the Nike Swoosh design.
Kalanick apparently went without a salary while at Red Swoosh for over three years. [10] By 2002, Red Swoosh was down to only two employees: Kalanick and former Scour engineer Evan Tsang. [28] The company continued to have difficulty securing funding, surviving via a series of last-minute deals with various investors. [27]
Dan Wieden, cofounder of the advertising firm Wieden and Kennedy, revealed the phrase was inspired by the final words of death row inmate Gary Gilmore who was facing execution and said, "You know, let's do it."
William Jay Bowerman (February 19, 1911 – December 24, 1999) was an American track and field coach and co-founder of Nike, Inc. [1] Over his career, he trained 31 Olympic athletes, 51 All-Americans, 12 American record-holders, 22 NCAA champions and 16 sub-4 minute milers.
Hale replaces Bill Hader as Fear, the emotion who ventures to protect Riley from potential disasters, in "Inside Out 2." The voice of reason among the emotions, Fear is often sarcastic and tends ...