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YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
In August 2022, YouTube announced plans to make the Shorts feature available on its smart TV app. [9] In December, YouTube published its annual blog post documenting the top videos and creators of the year, with Shorts receiving its own section of the post for the first time. [10]
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [315] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [ 316 ]
YouTube logo used since June 2024. YouTube is an online video sharing platform owned by Google, founded on February 14, 2005 by Steve Chen, Chad Hurley, and Jawed Karim, and headquartered in San Bruno, California, United States. It is the second-most visited website in the world, after Google Search.
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
It typically involves the increasing monetization of network services and consumer products mediated through the varied use of Internet technologies. [1] Common forms of Internet commercialization include e-commerce (electronic commerce), electronic money, and advanced marketing techniques including personalized and targeted advertising.
This is the minimum subscriber count required for the YouTube Partner Program, which also requires a minimum of 4,000 total viewer watch hours in the past 12 months, plus a manual review of the channel's content to determine compliance with the program guidelines.