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Sales promotion is one of the elements of the promotional mix.The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.
Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]
Personal selling is the process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation, often in a face-to-face manner or by telephone. Examples include sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople ...
Promotion has the meaning of pushing forward, but communication has the meaning of communicating with each other. Communications can include advertising, sales promotion, public relations, publicity, personal selling, corporate identity, internal communication, IMC, MIS, SNS,. Place (C5) Channel (Latin derivation: canal) : marketing channels ...
To convert interest into sales, different promotional tools such as personal selling or sales promotion may be more useful. Many authors caution against using sales or market share objectives for marketing communications or advertising purposes.
These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
It is a strategy in which different communication tools like advertising, public relations, sales promotion, direct marketing and personal selling work together to maximize the communication impact on target consumers." (Saeed et al., 2013) [96]
Personal selling: Young female beer sellers admonish the photographer that he also has to buy some, Tireli market, Mali 1989. Sales promotion involves short-term incentives to encourage the buying of products. Examples of these incentives include free samples, contests, premiums, trade shows, giveaways, coupons, sweepstakes and games.