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Persil (/ ˈ p ɜːr s ɪ l /, German pronunciation: [pɛʁˈziːl]) is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced ...
Persil's main competitor, Ariel, had recently introduced Ariel Ultra, the first of the "super compacts" — washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. Given Ariel Ultra's success, and with Persil Micro System lagging, Unilever needed a new super-compact ...
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, [2] Fa, Pritt, Dial and Purex.
Detergent enzymes are biological enzymes that are used with detergents. They catalyze the reaction between stains and the water solution, thus aiding stain removal and improving efficiency. [1] Laundry detergent enzymes are the largest application of industrial enzymes. [2] They can be a part of both liquid and powder detergents.
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In April 2011, Unilever was fined €104 million by the European Commission for establishing a price-fixing cartel for washing powder in Europe, along with Procter & Gamble and Henkel. [133] In 2016, Unilever and Procter & Gamble were both fined by Autorité de la concurrence in France for price-fixing on personal hygiene products. [134] [135]