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After the 20-mule teams were replaced by a new rail spur, the name 20 Mule Team Borax was established and aggressively promoted by Pacific Coast Borax to increase sales. Stephen Mather , son of J. W. Mather, the administrator of the company's New York office, persuaded Smith to add the name 20 Mule Team Borax to accompany the sketch of the mule ...
Twenty-mule-team wagons on display in Death Valley, California The vehicles The carriage assembly. In 1877, six years before twenty-mule teams would be introduced in Death Valley, Scientific American reported that Francis Marion Smith and his brother had shipped their company's borax in a 30-ton load using two large wagons, with a third wagon for food and water, drawn by a 24-mule team over a ...
He was known nationally and internationally as "Borax Smith" and "The Borax King", as his company produced the popular 20-Mule-Team Borax brand of household cleaner. [1] [2] Frank Smith created the Key System, an interurban private transit system, which operated in Oakland and the East Bay with a terminus in the San Francisco Transbay Terminal.
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The company established and aggressively developed and marketed the 20 Mule Team Borax trademark in order to promote the sale of its product. The name derived from the 20-mule teams that were used to transport borax out of Death Valley in the 1880s from Harmony Borax Works near Furnace Creek Ranch , owned by William Tell Coleman at that time ...
Borax first came into common use in the late 19th century when Francis Marion Smith's Pacific Coast Borax Company began to market and popularize a large variety of applications under the 20 Mule Team Borax trademark, named for the method by which borax was originally hauled out of the California and Nevada deserts. [10] [11]
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