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In 1961, Butterick licensed the name and trademark Vogue Patterns from Condé Nast Publications, Inc. and purchased its pattern division. The company was purchased in 1967 by American Can Company and became a subsidiary renamed the Butterick Fashion Marketing Co. In the 1970s, sewing lost popularity and sales began to suffer.
In 1909 Condé Nast bought Vogue. As a result, Vogue Pattern Company was formed in 1914, and in 1916 Vogue patterns were sold in department stores. In 1961, Vogue Pattern Service was sold to Butterick Publishing, which also licensed the Vogue name. Hollywood Pattern Company was started by Condé Nast in 1932. They were known for printing photos ...
CSS acquired the McCall Pattern Company (parent of Butterick and Vogue Patterns) in December 2016, [2] and then in November 2017 went on to acquire Simplicity Pattern. [3] [4] In January 2020, CSS was acquired by the British company IG Design Group plc, via its American subsidiary, Design Group Americas Inc. for $88 million. [5]
It was relaunched in 1982 by the Butterick Company, who had purchased Vogue Patterns. Publisher and marketing director, Art Joinnides, saw the market potential for a knitting title. Since the Winter 2020/2021 issue, the magazine is edited by Norah Gaughan , and has its headquarters in New York.
Home sewers often work from sewing patterns purchased from companies such as Simplicity, Butterick, McCall's, Vogue, and many others. Such patterns are typically printed on large pieces of tissue paper; a sewer may simply cut out the required pattern pieces for use but may choose to transfer the pattern onto a thicker paper if repeated use is ...
Eventually, women's patterns would be offered in 13 sizes for dresses, coats and blouses, and five sizes for skirts. The Delineator, August 1894 cover. In 1867 Butterick began publishing a magazine to promote their patterns, the Ladies Quarterly of Broadway Fashions, which was followed, in 1868, with the monthly Metropolitan. Both magazines ...