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Reebok Freestyle is an athletic shoe introduced in 1982 by Reebok.The Freestyle was the first sneaker designed (by Angel Martinez [1]) and marketed for women. [2] [3] [4] It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. [5]
The high-top Air Force 1s come with a velcro strap; the mid-top strap is secured to the shoe while the high-top's strap is movable and removable on some versions. Although the shoe comes in different colors and color schemes, the most common Air Force 1s sold are solid white (also referred to as "white on white"), the second most common being ...
Velcro IP Holdings LLC, [2] [4] [5] doing business as Velcro Companies and commonly referred to as Velcro (pronounced / ˈ v ɛ l k r oʊ /), [1] is a British privately held company, founded by Swiss electrical engineer George de Mestral in the 1950s. It is the original manufacturer of hook-and-loop fasteners, which de Mestral invented. [2]
Hook-and-loop fasteners, commonly known as Velcro (a genericized trademark), hook-and-pile fasteners or touch fasteners are versatile fastening devices that allow two surfaces to be repeatedly attached and detached with ease. Invented in the mid-20th century, they are widely used in clothing, accessories, and various industrial and consumer ...
Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear. They were popularized by companies such as Converse, Nike and Spalding in the mid 20th century. Like other parts of the global clothing industry ...
Shoelaces, also called shoestrings (US English) or bootlaces (UK English), are a system commonly used to secure shoes, boots, and other footwear. They typically consist of a pair of strings or cords, one for each shoe, finished off at both ends with stiff sections, known as aglets. Each shoelace typically passes through a series of holes ...
British Knights was one of the first brands to use hip hop artists as endorsers, enlisting Kool Moe Dee for the brand's introduction to TV. “How Ya Like Me Now” was broadcast on the worldwide music channel MTV. [3] British Knights made their biggest marketing push in 1990, when they signed rapper MC Hammer to a full endorsement deal.
De Mestral gave the name Velcro, a portmanteau of the French words velours ("velvet"), and crochet ("hook"), to his invention as well as his company, which continues to manufacture and market the fastening system. [9] [7] However, hook and loop's integration into the textile industry took time, partly because of its appearance.