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The Avis corporate motto of "We Try Harder" was adopted in 1962, [11] during CEO Robert Townsend's tenure, who transformed the company. The campaign aimed to put a positive spin on Avis' status as the second largest car rental company in the United States, at the expense of its larger competitor, Hertz. The slogan was used for 50 years before a ...
The company was founded in 1963 by Kenneth and Helen Walker as "$3.99 Car Rentals" and quickly expanded by purchasing several different car rental companies. In 1984, the various car rental brands were consolidated under the name Advantage Rent a Car. The Walker family sold the company in 2006, and by 2008, it was bankrupt.
Avis Budget Group, Inc. is an American car rental agency holding company headquartered in Parsippany, New Jersey. It is the parent company of several brands including Avis Car Rental , [ 3 ] Budget Rent a Car , [ 4 ] Budget Truck Rental , Payless Car Rental , and Zipcar .
Budget Rent a Car System, Inc. is an American car rental company that was founded in 1958 in Los Angeles, California by Morris Mirkin. [2] Budget is a subsidiary of the Avis Budget Group , with its operations headquartered in Parsippany , New Jersey.
Enterprise Rent-A-Car is the official car rental service of the NCAA, NHL and the UEFA Europa League. From 2004 to 2010, it was a sponsor of the Professional Bull Riders (PBR) circuit. In 2018, it entered into a 15-year agreement to hold the naming rights for Enterprise Center , the home arena of the St. Louis Blues .
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