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  2. Misbehaving: The Making of Behavioral Economics - Wikipedia

    en.wikipedia.org/wiki/Misbehaving:_The_Making_of...

    Thaler uses the book to talk to readers about how behavioral economic analysis can help look at areas ranging from household finance, to TV shows, National Football League Drafts and emerging disruptive businesses like Uber, in a new light. [3]

  3. Richard L. Peterson - Wikipedia

    en.wikipedia.org/wiki/Richard_L._Peterson

    In the educational field he developed financial personality tests, published in academic journals and textbooks, and is an associate editor of the Journal of Behavioral Finance. In 2007, Peterson wrote the book Inside the Investor's Brain (Wiley), which translated behavioral finance concepts from academia to a lay audience. The book aggregated ...

  4. Richard Thaler - Wikipedia

    en.wikipedia.org/wiki/Richard_Thaler

    Richard H. Thaler (/ ˈ θ eɪ l ər /; [1] born September 12, 1945) is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.

  5. Animal Spirits (book) - Wikipedia

    en.wikipedia.org/wiki/Animal_Spirits_(book)

    Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism (2009) is a book by economists George Akerlof and Robert Shiller written to promote the understanding of the role played by emotions in influencing economic decision making.

  6. The Only Three Questions That Count - Wikipedia

    en.wikipedia.org/wiki/The_Only_Three_Questions...

    In the book, Fisher says that because the stock market is a discounter of all widely known information, the only way to make, on average, winning market bets is knowing something most others don’t. The book claims investing should be treated as a science, not a craft, and details a methodology for testing beliefs and uncovering information ...

  7. 12 of the best investing books, from deep dives to ... - AOL

    www.aol.com/finance/12-best-investing-books-deep...

    If you have a good grip on foundational investing concepts or want to explore the behavioral side of investing, this book is a solid choice. Amazon rating: 4.7 stars

  8. Robert J. Shiller - Wikipedia

    en.wikipedia.org/wiki/Robert_J._Shiller

    He has written on economic topics that range from behavioral finance to real estate to risk management, and has been co-organizer of NBER workshops on behavioral finance with Richard Thaler since 1991. His book Macro Markets won TIAA-CREF's first annual Paul A. Samuelson Award.

  9. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    One detailed application of mental accounting, the Behavioral Life Cycle Hypothesis posits that people mentally frame assets as belonging to either current income, current wealth or future income and this has implications for their behavior as the accounts are largely non-fungible and marginal propensity to consume out of each account is different.