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Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific industry's needs.
The company's business strategy is to acquire software companies, and then hold them for the long term. [4] It has acquired over 500 businesses since being founded. [4] It focuses on vertical market software companies (i.e. those that create software for a particular industry or market, as opposed to creating software usable for a wide variety of markets). [5]
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
Bullhorn was founded in 1999 by Roger Colvin, [2] Barry Hinckley, [3] and Art Papas. Papas continues to serve as CEO. The company originally launched as a platform for freelancers to find and collaborate on work, but in 2001 changed its focus to build CRM software for vertical markets.
Proprietary 2D and 3D design and drafting application for Windows and Apple Mac OS-X deploying.CAD file format. Used independently and as a software development platform for vertical market design applications TriCAD CAD
In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software." [1]