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In September, during Navratri, a condom ad featuring actress Sunny Leone caused outrage in Gujarat. [3] [4]In September, an Australian ad depicting Indian god Ganesha with lamb caused major controversy in nation.
The tourism ministry engaged the services of advertising and marketing firm Ogilvy & Mather (O&M) India to create a new campaign to increase tourist inflows into the country. [5] The campaign portrayed India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga and spirituality. The ...
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According to a report by PRCAI titled ‘State of the Industry Survey 2019’, PR industry in India grew 12% to reach Rs 1,600 cr in 2019. [1] [2] Though conventional Media Relations continues to be the key revenue source for agencies, the revenue share of digital and social media services increased from 12 per cent in FY18 to 16 per cent in FY19.
Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructure, information technology enabled services, etc.
Yeh Dil Maange More! is an advertising slogan coined for Pepsi at JWT by Anuja Chauhan in 1998. [1] It combines Hindi and English, literally meaning This Heart Desires More, which later became a popular slogan. The slogan and its derivatives have been used in multiple contexts in India.
An advertising campaign is a series of advertisement messages ... This list may not reflect recent ... List of advertising campaigns causing controversy in India;
This is another hallmark campaign of the organization which has been rolled out twice: in the run to 2014 and 2019 General Elections in India [8] (3). Through the campaign, Save the Children prepared a Children’s Manifesto which is a Charter of Demands children have from their political representatives.