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  2. The 25 Best Ulta Products ELLE Editors Are Obsessed With - AOL

    www.aol.com/25-best-ulta-products-elle-011900335...

    Our editors share the 25 best Ulta products they love across skincare, haircare, makeup, and fragrance. Shop must-haves from Maybelline, Chanel, fresh, and more.

  3. The 10 Best Makeup Brands, According to Pros and Beauty ... - AOL

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    e.l.f. Cosmetics. There’s a reason every e.l.f. Cosmetics release instantly goes viral. The drugstore brand is one of the most affordable–yet efficacious–on the market. This might equate to ...

  4. Ulta Beauty - Wikipedia

    en.wikipedia.org/wiki/Ulta_Beauty

    Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. [2] Ulta Beauty carries both high- and low-end cosmetics , fragrances , nail products, bath and body products, beauty tools and haircare products.

  5. The Best Beauty Under $25 Celebrities Wore at the 2025 ... - AOL

    www.aol.com/lifestyle/best-beauty-under-25...

    $16.00 at Ulta. Eyeshadow Stick in Chocolate. Celebrity artist Jo Baker created a soft yet smoldering makeup look for actor Jennifer Coolidge that didn't skimp on brown tones. "Jennifer loves a ...

  6. Our 51-year-old beauty expert tests hundreds of anti-aging ...

    www.aol.com/lifestyle/our-51-year-old-beauty...

    Women over 60 especially love this drugstore staple, proclaiming: "Great help for moisturizing, I will be 73 this month and, believe me, it really helps keep the wrinkles controlled by plumping up ...

  7. Tarte Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Tarte_Cosmetics

    By 2010, the company's products were being sold by Ulta Beauty. Tarte products are sold in U.S. department stores, including Macy's and Beauty Brands, and in Sephora stores internationally. [5] The brand heavily utilizes influencer marketing, hosting an annual influencer trip. Tarte's most obscure brand trip was to the island of Bora Bora.