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  2. McDonald’s CEO: Bigger burgers are coming - AOL

    www.aol.com/mcdonald-wants-add-9-000-162802756.html

    McDonald’s has a burger strategy to spark growth in the next few years. That strategy can be boiled down to one word: More. ... And it’s investing in more marketing campaigns to get people ...

  3. McDonald's advertising - Wikipedia

    en.wikipedia.org/wiki/McDonald's_advertising

    McDonald's has been an official sponsor of the World Cup since the 1994 FIFA World Cup. [22] National Football League. In late 2012, McDonald's signed a multi-year deal to become the official restaurant sponsor of the NFL. It was the presenting sponsor of the 2013 Pro Bowl, and was able to use the NFL shield and logos of all 32 teams in its ...

  4. McDonald's launches new growth strategy; beats profit ... - AOL

    www.aol.com/news/mcdonalds-launches-growth...

    The company's limited-time promotional deal with rapper Travis Scott, which caused shortages of some ingredients, and other marketing investments also helped sales bounce back from pandemic lows.

  5. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    That's McDonald's...and then some (2009–present) (this phrase was voted #2 most irritating piece of British advertising likely to deter custom after the Moonpig.com cards jingle in an independent March 9 survey by RM) That's McDonald's...but cozy (Used for the Winter Menu in 2009) That's McDonald's...with Yee-Hah!

  6. Strategic competitiveness - Wikipedia

    en.wikipedia.org/wiki/Strategic_competitiveness

    McDonald's Strategic Competitiveness. McDonald’s takes into account local tastes and preferences when developing its menu and developing a marketing strategy. The competitive advantage of McDonald's is composed of three main aspects: its prices, speed of service, and a universal taste.

  7. McDonald's Over the Years: From the 1950s to Today - AOL

    www.aol.com/mcdonalds-over-years-1950s-today...

    Ronald McDonald may remain a semi-visible character in the world of McDonald’s marketing, but characters in Ronald’s circle used to include such memorable characters as The Hamburglar, Mayor ...

  8. McDonald's latest strategy confirms the death of the ... - AOL

    www.aol.com/article/finance/2018/02/01/mcdonalds...

    The fast-food chain attributed its success to its revamped value menu, including its McPick 2 promotion and offer of any sized soft drink for $1.

  9. McDonald's - Wikipedia

    en.wikipedia.org/wiki/McDonald's

    The oldest operating McDonald's restaurant is the third one built, opened in 1953. It is located at 10207 Lakewood Blvd. at Florence Ave. in Downey, California (at . Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California, on May 15, 1940.