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We're the Superhumans is a television advert which was produced by Channel 4 to promote its broadcast of the 2016 Summer Paralympics in Rio de Janeiro.. Serving as a follow-up to Meet the Superhumans (which was used to promote the 2012 Summer Paralympics in London), the advert featured people of various backgrounds and disabilities (including several British Paralympic athletes) performing ...
A fact from We're the Superhumans appeared on Wikipedia's Main Page in the Did you know column on 1 October 2016 (check views). The text of the entry was as follows: Did you know... that Channel 4's 2016 Paralympics trailer "We're the Superhumans" featured a big band comprised of musicians with disabilities?
Channel 4's in-house agency 4Creative have created campaigns such as Meet The Superhumans [29] in 2012 and the rebranding of Channel 4 in 2015 created by the film-maker Jonathan Glazer. [30] In June 2017, it was announced that Abraham would leave later that year and would be succeeded by Alex Mahon as the CEO of Channel 4. [31]
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Dougal Stewart Wilson (born August 1971) is an English director of commercials, music videos and films. His work includes directing several John Lewis Christmas adverts and the Grammy-nominated music video for "Life in Technicolor II" (2009) by Coldplay.
Ultraa next appeared following a battle between the League and the Injustice Gang which threatened civilians, deciding Earth One was also endangered by the presence of superhumans. He uses a ray gun to create a feeling of apathy in both the League and the Injustice Gang. It works on the heroes but has the opposite effect on the villains.